Poster 1

Chris brown is one of the world’s highest selling artists the album covers for his album say goodbye gives many different denotations about the artist. The first denotation in which can be encoded by the target demographic is the medium close up of the artist himself wearing a white and black suit. These two colours give two very different connotations about the artist. Firstly, the colour white connotes purity and cleanliness. These ideologies signify how the artist looks on the outside this is encoded further as on the onside of the artist’s white jacket is a black top which the audience can decode as connoting the artist being empty inside. The two colours juxtapose each other allowing the audience to make their own interpretation of the artist. However, revealed in the image artist is wearing a belt with a very large prominent gold buckle. Gold is a very prestigious metal as very luxury connotations alongside it. The colour many signify a life of luxury the artist is living on the other hand the dark colour centre of the buckle may suggest the long journey It took the artist to reach this high level of fame. The facial expression of the character also offers numerous connotations about the artist. As the image suggests the artist is either giving an unhappy or Angry denotation this is synergistic with the title “Say goodbye” as on a connotative level this album maybe the artist expressing his disappointment at having to let someone he loves go.

In the background two large stereo sets are denoted to the audience. A medium shot denotes the artist standing in front of these stereos with a microphone in his hand these ideologies connote the musical synergy to the artists rise to fame. The prominence of these musical instruments is a clear signification that music is the character’s life and without it he would not have reached the level of success he has reached today.