A digipack is the album an artist releases. It comes in a foldable book styled case which contains the CD for the album. Digipaks also contain large amounts of information about the artist, they often contain large amounts of back ground knowledge and facts above the development of the album for the demographics entertainment making it different from a typical album. The most significant difference is the fact the album usually comes with just two images and the CD itself whereas a Digipack contains more information. Please see below some examples below:
Codes and conventions of typical music videos:
There are four main parts to the structure of a digipak: The front, The back, The middle and the spine. Each of these parts always genuinely contain very similar things. The front of the digipack is the first thing the audience will see so it is essential to ensure this part is engaging. A picture of the band or artist is usually the most prominent part of the front cover. Often close ups are used so the demographic immediately know who's digipak this is the name of the album will also appear very bold on the digipak.
The inside of a digipak also contains many set conventions that most digipak's and artists follow. The most important and frequently used aspect of the digipak is the two booklets in which are usually included in the package. The first is the booklet containing more detailed information about the artist the second is the lyrics booklet. These are both included to make the digipak more enjoyable for the audience encouraging them to buy it. The inside of the digipak also contains the CD itself.
The back cover contains the most important information regarding the digibak itself. it contained things such as the bar code , record company name, a website to download tracks and more.
Visual codes and conventions
Many Digipak's have a set theme and house style in which they use synergistically with all there products. This creates a brand image for that artist so the demographic can relate to the specific when they see the chosen colours or themes. This is a very common convention to digipaks there are also many differant secondary images in which can be seen behind the plastic cover.
Research.
Ne-Yo’s album red has a digipak that offers many different codes and conventions of a digipak along with many hidden ideologies
The inside of a digipak also contains many set conventions that most digipak's and artists follow. The most important and frequently used aspect of the digipak is the two booklets in which are usually included in the package. The first is the booklet containing more detailed information about the artist the second is the lyrics booklet. These are both included to make the digipak more enjoyable for the audience encouraging them to buy it. The inside of the digipak also contains the CD itself.
The back cover contains the most important information regarding the digibak itself. it contained things such as the bar code , record company name, a website to download tracks and more.
Visual codes and conventions
Many Digipak's have a set theme and house style in which they use synergistically with all there products. This creates a brand image for that artist so the demographic can relate to the specific when they see the chosen colours or themes. This is a very common convention to digipaks there are also many differant secondary images in which can be seen behind the plastic cover.
Research.
Ne-Yo’s album red has a digipak that offers many different codes and conventions of a digipak along with many hidden ideologies
Firstly, the title R.E.D is synergic
with the main color scheme of the digipak. As discussed in the codes and conventions
page it is vital for artists to do this to ensure the demographic can easily relate
and acknowledge the artist. The color red also connotes many different things
regarding the album and artist. As denoted alongside the low key, desaturated lighting
a close up shows the artist looking down to the ground. This and color red
offer synergistic connotations regarding the thinking behind the album. The color
red connotes energy and war signifying a personal war the artist could be
fighting however the color red could also connote love and passion which could
also be the chosen theme for the digipak.
Many of the codes and conventions
of the RnB genre are also followed and denoted through the three images the
most prominent being the slanted hat the artist is wearing.
The codes and conventions of
Digipaks are also followed her as the book style theme is followed as denoted by
the different images used of the same person.
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