Music Video Analyisis 1

Krept and Konans song falling is very different hip hop/rnb song subverting many of the codes and conventions of this genre. Many audience members associate this genre with crime; money and drug use however this song is a love song discussing the artist’s deep love for women. The many connotations in which can be seen through the music video will be analysed in this essay.

Although this is not a specific RnB song. many codes and conventions and hidden connotations shown in this music are very similar to other songs within this genre. The music video opens with a medium shot of a dark room on desaturated light where a hour glass is placed on an old wooden table. Roland Barthes Enigma code theory is connoted during this early of the music video as the audience are unable to connote the true meaning behind this, but on a denotative level this ideology could have huge relevance to how the artists are feeling. For example the hour class could represent the eternal passage of time, it is  a reminder that life is not ever lasting and that all good and bad things come to an end. This is relevant to the music video as this could be a connotation for how the artists are feeling about this song. The hourglass connotes that they feel like the time with a girl is coming to an end.



 A fade to black then switches the scene to a close of up one of the artists with his hands in his lap having deep thoughts. This shot is synergist to the hour glass denotation as it 

connotes the artist thinking about how the relationship is not working out, the following diagetic sound is then said “i know them scars aint healed and they won’t” this line shows the artist is expressing the psychological pain he or her may have faced in a previous relationship. He is saying that this pain is still present and is not healing However the following line “you say you don’t trust men and I’m about to prove you right” connotes that the artist is going to add to the insecurities the girl may already have which juxtaposes the hourglass ideology discussed before. This is because the connotations behind the hour could be connoting how it is only a matter of time before he hurts the girl and although she wants him he is happily confessing his is no different to the guy who hurt her before.

A jump cut then changes to an extreme close up of a tree this connotation is the artists way of describing this girl without saying anything. The tree ideology denotes that the girl is has great beautiful and offers him stability, good fortune and shelter. The male gaze theory is then used to attract the target demographic as an attractive women is placed on the centre of the screen and tilting shot shows her body to the audience.

A montage shot then shows the couple spending quality time together. The words “don’t want to be without you” are then by the artist and jump cut then switches the scene back to the hour glass where this time  the couple are sat at that wooden table holding hands around the same hourglass. This ideology conforms the connotations discussed above as this image signifies that the two of them don’t want this relationship to end but know its only a matter of time before one of them hurts the other. At this point the hour glass is half way through connoting there is not much happy time left in this relationship.

The music video then changes to a close of the artist with a large angry frown on his face preaching the line “Its all good until your dumb friends get involved” in this line the artist is expressing his deeper  feelings for the relationship . This line can be expressed in all different situations as Konan is saying people aren’t the same when they’re around certain people. He feels like her sharing the situation with her friends is doing more harm than good this is synergistic with his facial expression shown through a close up as he is clearly upset and annoyed. The artist thanks “God that he sent” her because she is more than a love she is his friend too. Juxtaposing is anger but conforming to the demographic he cares more than he said before.

The scene then changes to a series of black and white flash backs looking back at the good times within the relationship. Similar connotations are explored throughout the music video however the video ends with a shot denoting the same hour glass from the start of the music video. Although Krept and Konan have expressed how they are feeling and all there intentions to the demographic the hour is glass is still yet to empty.  This gives the final connation to the audience that although everything comes to end if someone wants to make it work then it will last a lot longer.