Loud poster analysis

The following poster for Rhianna's album loud is a very simple yet effective poster following many of the typical codes and conventions of the R&B genre. Due to the element of class denoted though the vague yet strict colour scheme of red white and black. These three colours create a powerful and sophisticated image of the artist. The colour red is used as the colour of the artists hair. As the shot used is a medium shot in which has the artist in a central position this makes the artist stand out over the other colours giving Rhianna her own identity. The uniqueness of this picture is essential in attracting a new and fresh demographic.

The colour red also offers many deeper connotations leaving enigmas for the demographic to explore. Red is the colour of fire and hate and therefore is associated with many negative connotations such as anger, danger , hate and greed. Red however is also the colour of love and can be associated with things such as passion. the colour genuinely stimulates human emotion which could work to Rhianna's favour in ensuring she attracts a large audience to her Album.

As the image suggest the maze gaze theory as the artist who is a very attractive female. The image denotes the character lying in a field of hay with a large amount of cleavage on show. This ideology is a very effective way of attracting a male audience to buying the album.

The remainder of the poster is very plain and dark. The big , bold , white font placed on top of the black background ensures the artists name stands out, after all the artist is one of the main reasons people purchase albums. with Rhianna having such a high popularity it is essential to ensure her name and face are the most obvious things on the poster as people will buy the album just from seeing the name.